Vibrant rooftop party scene for Q Mixers campaign, friends toasting with Moscow Mule cocktails

Q MIXERS

I was brought on to help elevate the brand identity of Q Mixers, a company known for its premium range of cocktail mixers, through a series of visual branding projects. Over time, this turned into an ongoing creative collaboration that included everything from still photography and video to lifestyle content and event coverage.

I photographed Q Mixers at sponsored events like NYC Pride, rooftop Cinco de Mayo celebrations, and high-end industry parties like BCB. I also documented real bar service around the city where Q Mixers were being poured, created product and lifestyle imagery, and produced a short video piece for their annual WhiskeyX event. The goal throughout was to reflect the brand’s clean, elevated aesthetic while showing how Q Mixers fits naturally into vibrant, real-world moments.

I filmed and edited a video for Q Mixers' social media platforms at the Whiskey-X event, held at the Brooklyn Navy Yards in New York.

Bartender garnishing a cocktail made with Q Mixers Club Soda.
Q Mixers Ginger Beer cocktail garnished with lime, mint, and candied ginger on bar.
Q Mixers Ginger Ale poured into a glass beside soup and rustic bread
Excited group reacting as a Q Mixers bottle overflows at a gathering.
Friends celebrating with sparklers and Q Mixers cocktails on a rooftop at sunset.