Cad & The Dandy - Editorial Lifestyle Photography NYC

I was commissioned by Savile Row tailoring brand Cad & The Dandy to photograph their NYC showroom on West 57th Street. They wanted images that showed the space, the people, and the clothes in a way that felt true to the brand. As a NYC headshot photographer who also shoots corporate lifestyle photography in the city, this project lined up nicely with how I work.

We spent the day with their model, John Baker, and founders Ian Meiers and Jean Francois, splitting our time between the showroom and the streets around Midtown. The goal was to create a set of portraits and lifestyle frames that highlighted their tailoring without losing the energy of New York City.

Inside, I focused on the details and textures that define their work. Outside, the city gave us movement, contrast, and a bit of attitude. The final set became a mix of portraits, brand imagery, and editorial-style shots used across their website and campaigns.