NYC Personal Branding Photoshoot with Daria Shevchenko

Actor & Model NYC Branding Portraits

Personal branding photoshoot in Midtown NYC featuring Daria Shevchenko standing near Radio City Music Hall, captured in strong sunlight with a confident urban attitude — lifestyle portrait by David Pexton Photography.

Personal branding photoshoot and portraits for actor Daria Shevchenko in Midtown, NYC. A quiet, cinematic take on modern professional photography.

In June, I teamed up with model and actor, Daria Shevchenko for a personal branding lifestyle shoot in Midtown Manhattan and took the Fuji X100V along for the ride. It’s been around a while, with a newer model already out, but the X100V still delivered. Sharp, fast, and full of character, proof that good gear doesn’t age.

Testing the Fuji X100V: First Impressions

Personal branding photoshoot in Midtown NYC featuring Daria Shevchenko in a white tank top and jeans, posing confidently against a stone wall in natural light — relaxed and urban portrait by David Pexton Photography.
Personal branding photoshoot in Midtown NYC featuring Daria Shevchenko in a white tank top and jeans, standing confidently on a sunlit city street — natural and modern portrait by David Pexton Photography.

I took it out the Fuji in Midtown around lunchtime, right in the thick of it, office crowds, food carts, and a sea of suits on their daily march. Shooting there was half the fun. Some people stopped to look, others barely noticed.

Midday in June isn’t a great time to shoot, but we made it work. Shot in the shadows, the on-camera with TTL, lit up Daria and nailed the balance almost every time, because when you’re young and beautiful, you have the ability to pull off midday sun and still look amazing. For a lifestyle shoot on the move, that mix of speed and dependability is perfect.

Personal branding photoshoot in Midtown NYC featuring Daria Shevchenko stretching joyfully in the middle of a crosswalk, surrounded by skyscrapers and city life — bright and energetic portrait by David Pexton Photography.

A Summer Afternoon with Daria

Midtown Manhattan is a bit of a playground. Towering skyscrapers, textured walls, and endless streams of people, it offered the perfect mix of dynamic environemt.

And Daria, with her effortless style and energy, was an ideal subject for this session. We moved from one spot to another, experimenting with angles and playing with the natural light and mix of TTL.

Personal branding photoshoot in Midtown NYC featuring Daria Shevchenko crouching on the sidewalk in casual jeans and sneakers, blending confidence and ease amid the busy city backdrop — lifestyle portrait by David Pexton Photography.

Why the Fuji X100V Stands Out

For lifestyle personal branding and model photoshoots, the Fuji X100V proved to be a reliable companion. Here’s why:

  • Built-In Flash Excellence: The TTL feature ensured balanced lighting without manual tweaking, even in challenging conditions.

  • Compact Design: Lightweight and portable, it allowed for seamless movement between locations.

  • Image Quality: The sharpness and color accuracy of the shots were stunning, even straight out of the camera. I would have posted SOOC jpegs, but I still want full control and the ability to tweak some of the colors in post.

Daria Shevchenko photoshoot - reflection image

Lessons From the Shoot

Want portraits like this? I specialize in headshots and personal branding photography across NYC and Brooklyn. Contact me or see headshot portfolio.

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NYC Natural Light Portraits with Gale Scott – Creative Shoot

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Editorial Portraits with Alexandria Ocasio-Cortez